All accounting & bookkeeping services

Accounting & Bookkeeping

E-commerce Accounting

FinAura accounts for marketplace and D2C sales properly. Amazon, Flipkart and payment gateway settlements are broken into sales, commissions, fees, returns and GST, matched to the bank, and the tax collected or deducted by the marketplace is reconciled so you can claim it. You see the real margin on every channel.

  • Reviewed by Chartered Accountants
  • Zoho Books and Tally Prime
  • Bangalore and across India

What is covered

What E-commerce Accounting Covers

Every settlement, every channel, every rupee the marketplace kept.

Settlement breakdown

Each marketplace settlement split into sales, commission, shipping, fees, returns and adjustments.

Bank matching

Every payout matched to the settlement it belongs to, so nothing is missing or counted twice.

Returns and refunds

Returns, refunds and claims recorded against the original sale, with GST adjusted.

TCS and TDS

Tax collected under GST and tax deducted under income tax by the marketplace, reconciled so you can claim it.

Gateway reconciliation

Razorpay and similar gateway settlements matched to orders on your own store.

Channel margins

Profit by channel after commissions, fees and returns, so you know where you really earn.

How the month runs

A Month of E-commerce Accounting

Settlements broken down weekly, margins and tax credits every month.

  1. Week 1

    Close and report

    • Channel margins
    • TCS and TDS reconciled
    • CA review
  2. Week 2

    Settlements

    • Marketplace reports pulled
    • Settlements split
    • Payouts matched
  3. Week 3

    Settlements

    • Gateway payouts matched
    • Returns recorded
    • Claims tracked
  4. Week 4

    Check

    • Stock at fulfilment centres
    • GST data by state
    • Ready to close

Your part

What We Need From You

  1. 01Seller account access for reports, or monthly report downloads
  2. 02Payment gateway reports
  3. 03Your own store's order data
  4. 04Bank statements

Our part

What You Get Every Month

  • Every settlement broken down and matched
  • Returns and claims tracked to closure
  • Marketplace TCS and TDS reconciled for claiming
  • Profit by channel every month
  • Books ready for GST returns across states

A common question

Why do marketplace payouts never match sales?

Because a payout is a net figure: sales, less commission, shipping and fees, less returns, less tax collected or deducted by the marketplace, plus or minus adjustments. Booking the payout as sales understates both your revenue and your costs.

The fix is to book each settlement in full: gross sales, every deduction, and the tax the marketplace holds for you. Then the payout matches the bank, and the tax credits can be claimed.

See inventory accounting
Channel marginsWhere you really earn
Matched booksPayouts agree with the bank
SettlementsSales, fees, returns, tax

Who it is for

Online Sellers We Work With

01

Amazon and Flipkart sellers

Settlements, fees and returns that need breaking down every month.

02

D2C brands

Your own store, payment gateways and marketplaces in one set of books.

03

Sellers using fulfilment

Stock in marketplace warehouses across states.

04

Growing online businesses

Volumes too high for manual entry, ready for AI-assisted matching.

The rules, in plain English

What the Law Says

CGST Act, 2017

Section 52

An e-commerce operator collects tax at source on supplies made through it and files a monthly statement; the seller sees the amount as a credit and claims it.

Official source: cbic-gst.gov.in

Income-tax law

TDS by e-commerce operators

E-commerce operators deduct tax at source on payments to sellers, which the seller claims against their income tax.

Official source: incometax.gov.in

CGST Act, 2017

Sections 22 and 24

Registration rules for sellers on marketplaces differ from ordinary businesses, and stock held in another state generally needs a registration there; we confirm what applies to you.

Official source: cbic-gst.gov.in

This is general information, not advice for your situation; we confirm what applies to you before any work starts.

Questions we get asked

E-commerce Accounting Questions, Answered

How do you reconcile Amazon and Flipkart settlements?

We take the marketplace's settlement reports, split each settlement into sales, commission, shipping, fees, returns and tax, and match the net payout to the bank.

What is marketplace TCS?

Under GST, e-commerce operators collect tax at source on sales made through them and report it. The amount appears as a credit for the seller, but it should be reconciled with your books before it is claimed.

Do marketplaces deduct TDS as well?

Yes, under income-tax law e-commerce operators deduct TDS on payments to sellers. It is credited against your income tax once reconciled.

Can you do this in Tally Prime?

Yes, in Tally Prime or Zoho Books. For high volumes we use AI-assisted matching, with a person checking every exception.

Do I need GST registration in every state where my stock is kept?

Stock held in another state's warehouse generally means a place of business there, which needs its own registration. We review your set-up and confirm.

See What Each Channel Really Earns

Tell us your channels and monthly order volume. We reply within one business day with a plan and a fixed quote.