Revenue per unit
Net of discounts and returns.
All management reporting & budgeting services
Management Reporting & Budgeting
Unit Economics and Profitability
FinAura works out the economics of a single unit of your business: an order, a customer, a subscription, a project or a store. Revenue, direct costs, acquisition cost and servicing cost are traced from the books, so you can see what each unit really earns and how many you need to cover fixed costs.
- Chartered Accountant-led
- Bangalore and across India
- Reply within one business day
What is covered
What Unit Economics and Profitability Covers
What one sale, customer or store really earns.
Direct cost
Materials, delivery, fees.
Acquisition cost
Marketing and sales per customer.
Lifetime value
Repeat behaviour, where data allows.
Contribution
What each unit leaves for fixed costs.
Break-even
Units needed to cover overheads.
How the month runs
How It Works
Define, trace, calculate, act.
Step 1
Define
- The unit
- The period
- The data
Step 2
Trace
- Revenue
- Direct costs
- Acquisition spend
Step 3
Calculate
- Contribution
- Payback
- Break-even
Step 4
Act
- Levers identified
- Tracked monthly
- In the MIS
Your part
What We Need From You
- 01Sales data by order or customer
- 02Cost data
- 03Marketing spend by channel
- 04Customer retention data, if any
Our part
What You Get
- Contribution per unit you can trust
- Acquisition cost and payback
- Break-even volume
- Levers ranked by impact
A common question
Why do unit economics matter more than revenue growth?
If each unit loses money after direct and acquisition costs, growth only makes the loss bigger. If each unit earns well, the question becomes how fast you can add more.
Investors look at unit economics first for the same reason, and so should management.
See pricing and margin decisionsContributionWhat it leaves
CostsDirect and acquisition
UnitOrder, customer, store
Who it is for
Who It Is For
D2C and e-commerce brands
Per-order economics.
SaaS and subscription businesses
Per-customer economics.
Multi-store retail
Per-store economics.
Startups before fundraising
The numbers investors check.
The rules, in plain English
What the Law Asks of Your Books
Companies Act, 2013
Section 128
Every company keeps books of account that give a true and fair view of its affairs, at its registered office or another place the Board decides, and preserves them for at least the eight financial years before the current one.
Official source: mca.gov.inCompanies (Accounts) Rules, 2014
Rule 3
Books kept electronically must stay accessible in India at all times, with a daily back-up on servers physically in India. For financial years starting on or after 1 April 2023, the accounting software must keep an audit trail of every change that cannot be switched off.
Official source: mca.gov.inCGST Act, 2017
Sections 35 and 36
Every GST-registered business keeps its accounts and records at its principal place of business and retains them for 72 months from the due date of the annual return for that year, or longer while an appeal or proceeding is open.
Official source: cbic-gst.gov.inIncome-tax law
Books and tax audit
Businesses and professions above the prescribed limits must keep books of account, and a tax audit follows above further limits. The limits change from time to time, so we confirm which apply to you before the year starts.
Official source: incometax.gov.inThis is general information, not advice for your situation; we confirm what applies to you before any work starts.
Questions we get asked
Unit Economics and Profitability: Questions, Answered
What are unit economics?
The revenue and costs of one unit of your business, such as an order or a customer, showing what each unit contributes to fixed costs and profit.
What is customer acquisition cost?
Marketing and sales spend in a period divided by the new customers it brought in.
Can unit economics be calculated without perfect data?
Yes, with reasonable allocations that are documented, then improved as data collection gets better.
How is this different from product profitability?
Product profitability compares products; unit economics looks at the economics of each sale or customer, including acquisition.
Often Taken Together
All 9 Management Reporting & Budgeting services01Management Reporting & BudgetingCost and Product ProfitabilityCosts allocated to products, projects or locations, so you know which ones make money and which only make revenue.02Management Reporting & BudgetingKPI TrackingThe handful of numbers that drive your business, defined properly and tracked month on month.03Accounting & FinanceVirtual CFOA Chartered Accountant reading your numbers, planning cash and guiding decisions.04Accounting & FinanceAccounting & BookkeepingClean, current books every month, reviewed by a Chartered Accountant.