Choosing KPIs
Three to seven that drive results.
All management reporting & budgeting services
Management Reporting & Budgeting
KPI Tracking
FinAura helps you choose the handful of numbers that really drive your business, defines each one precisely, and tracks them every month from your books and operating data. Each KPI comes with its trend, its target and a line on why it moved, so the conversation is about the business rather than about how a number was calculated.
- Chartered Accountant-led
- Bangalore and across India
- Reply within one business day
What is covered
What KPI Tracking Covers
Few measures, defined well, tracked consistently.
Definitions
Exactly how each is calculated.
Data sources
From the books and your systems.
Targets
Linked to the budget.
Trends
Month on month and year on year.
Explanations
Why each moved.
How the month runs
How It Works
Choose, define, connect, report.
Step 1
Choose
- What drives profit
- What drives cash
- Shortlist
Step 2
Define
- Formulas
- Sources
- Owners
Step 3
Connect
- Data pulled
- History rebuilt
- Targets set
Step 4
Report
- Monthly trend
- Explanations
- Review
Your part
What We Need From You
- 01Your business model and goals
- 02Access to books and operating data
- 03Who owns each area
- 04Targets, if set
Our part
What You Get
- A short list of KPIs that matter
- Written definitions
- Monthly trends with targets
- Explanations, not just numbers
A common question
Why do KPI reports stop being used?
Usually because there are too many measures, nobody agrees how they are calculated, and the numbers change depending on who pulled them.
A short list with written definitions, pulled the same way every month, gives management numbers they trust and argue about less.
See management dashboardsTrendMonthly, with targets
DefinitionsWritten once
DataBooks and systems
Who it is for
Who It Is For
Startups
Metrics investors track.
Manufacturers
Yield, capacity, cost per unit.
Retail and D2C
Store and channel measures.
Service firms
Utilisation and realisation.
The rules, in plain English
What the Law Asks of Your Books
Companies Act, 2013
Section 128
Every company keeps books of account that give a true and fair view of its affairs, at its registered office or another place the Board decides, and preserves them for at least the eight financial years before the current one.
Official source: mca.gov.inCompanies (Accounts) Rules, 2014
Rule 3
Books kept electronically must stay accessible in India at all times, with a daily back-up on servers physically in India. For financial years starting on or after 1 April 2023, the accounting software must keep an audit trail of every change that cannot be switched off.
Official source: mca.gov.inCGST Act, 2017
Sections 35 and 36
Every GST-registered business keeps its accounts and records at its principal place of business and retains them for 72 months from the due date of the annual return for that year, or longer while an appeal or proceeding is open.
Official source: cbic-gst.gov.inIncome-tax law
Books and tax audit
Businesses and professions above the prescribed limits must keep books of account, and a tax audit follows above further limits. The limits change from time to time, so we confirm which apply to you before the year starts.
Official source: incometax.gov.inThis is general information, not advice for your situation; we confirm what applies to you before any work starts.
Questions we get asked
KPI Tracking: Questions, Answered
How many KPIs should a small business track?
Usually three to seven. More than that and attention scatters; the rest can sit in the detailed reports.
Can KPIs come from systems other than accounting?
Yes. We combine accounting data with CRM, sales or production data where it is available.
Do you build the dashboard as well?
Yes, in Power BI, Zoho Analytics or Google Sheets, or as part of the monthly MIS.
What if our data is incomplete?
We start with what is reliable, flag the gaps and fix the data collection for the measures that matter.
Often Taken Together
All 9 Management Reporting & Budgeting services01Management Reporting & BudgetingManagement DashboardsPower BI and Google Sheets dashboards fed from your accounting system, so the numbers update without manual work.02Management Reporting & BudgetingMonthly MIS ReportingA management information report you can read in ten minutes: P&L, cash, receivables, payables and the KPIs that matter in your business, with commentary.03Systems & ControlsSoftware & AutomationZoho Books, Tally Prime and HRMS implementation, migration and automation.04Accounting & FinanceVirtual CFOA Chartered Accountant reading your numbers, planning cash and guiding decisions.